Media Relations Workshop
A successful relationship with the media can do wonders for your bottom line. But like any relationship it’s important to understand what both parties want and the pitfalls to be avoided along the way.
How do you go about building that relationship and what are some of the keys to ensuring yours is the story that gets put in front of a huge audience of potential customers.
If you're responsible for raising or protecting your company or organisation’s profile then don't miss the opportunity to hear practical advice from a journalist, editor and company director with more than 25 years experience across print, web and social media publishing.
Improve your chances of a successful relationship by attending this day which will cover:
- Understanding how the media and journalists work
- The potential benefits of working with the media
- Identifying the best opportunities for positive promotion
- Knowing how to approach the media and get noticed
- Knowing your message - and successfully putting it across
- Avoiding some of the pitfalls
This workshop will be delivered by David Helliwell of Helliwell Media.
David Helliwell runs Helliwell Media, a media relations consultancy specialising in training, communications and business promotion.
Before launching his own company he was editorial director with Cumbria’s CN Group and editor of both the daily News & Star and weekly Cumberland News newspapers, their websites, supplements and social media accounts.
He's worked at a senior level in newsrooms across the north of England, sat on public/private sector development boards and won numerous national awards with his newspaper titles.
He knows press releases from both sides having written recently for international recording stars, major sports venues and tourist attractions.