Writing successfully for the Media Training Course
This one-day course is aimed at those who want to improve their writing skills and be confident in what they deliver.
If your press releases aren’t getting noticed or your website descriptions lack verve then you need some practical guidance on how to make your words pack a punch.
This interactive day is open to all who want to improve their media writing skills from press and communications officers, to journalists and copywriters to small business owners and marketing professionals.
Bring along a sample of your recent writing and get some on-day feedback to help ensure it finds the intended target.
Improve your chances of successfully getting your message across by attending this hands-on day which will cover:
- Finding the right audience
- What journalists wantfrom a press release
- Content and style
- Sharp and impactful writing
- Headline writing tips
- Press release golden rules
- Content marketing
This workshop will be delivered by David Helliwell of Helliwell Media.
David Helliwell runs Helliwell Media, a media relations consultancy specialising in training, communications and business promotion.
Before launching his own company he was editorial director with Cumbria’s CN Group and editor of both the daily News & Star and weekly Cumberland News newspapers, their websites, supplements and social media accounts.
He's worked at a senior level in newsrooms across the north of England, sat on public/private sector development boards and won numerous national awards with his newspaper titles.
He knows press releases from both sides having written recently for international recording stars, major sports venues and tourist attractions.