PPC 101 – Understanding Google AdWords

From March 08, 2018 10:00 until March 08, 2018 16:00

Join Lancaster & District Chamber and Aaron Crewe of novi.digital Ltd - UK award-winning specialist digital marketing consultancy for Understanding Google AdWords.

A beginner to immediate course for business owners, marketing managers and decision-makers with AdWords accounts looking to improve campaign performance.

This course explains how to:

• Improve click-through rates
• Accurately track conversions
• Properly analyse Data
• Improve conversion rates
• Increase transaction values
• Manage bids correctly
• Build and construct campaigns
• Research Keywords and Search Queries
• Monitor and improve Keyword, Landing Page and Ad performance
• Better understand the metrics and terminology

This is an interactive one-day course that allows attendees to ask questions and collaborate to learn how to improve their Google AdWords campaigns.

Attendees are encouraged to bring laptops in order to work through examples.

This session will be delivered by Aaron Crewe. Managing Director and Founder of Novi.Digital, Aaron has over 12 years of experience within the digital marketing industry. Having managed over £6 million in digital advertising spend and having grown a digital agency from a back-bedroom operation to a multi-award-winning organisation of 12 expert professionals, Aaron brings a commercial and profit-focused approach to digital marketing, with a keen aim for ensuring that customers needs and wants are put first.

During recent years Aaron has increasingly led inspirational talks, seminars and training sessions due to his keen ambition to educate business-owners and marketing teams on how to correctly implement, grow and manage successful digital campaigns for optimal return-on-investment.

Aaron believes in bringing a people-first approach to the digital world, firstly by asking questions such as the 'why's and how's', then utilising data science methods to bring meaning to the campaigns.