SEO 101 – Understanding Search Engine Optimisation

From April 11, 2018 10:00 until April 11, 2018 16:00

Join Lancaster & District Chamber and Aaron Crewe of Ltd - UK award-winning specialist digital marketing consultancy for Understanding Google Analytics.

A beginner to immediate course for business owners, marketing managers and decision-makers with AdWords accounts looking to improve campaign performance.

  • Using Google Webmaster Tools Search Console including:
     - Search performance
     - Website issues and how to fix them
     - PageSpeed
     - Internal Linking
     - Inbound Linking
  • Outreach and Digital PR
  • Common mistakes and misconceptions including:
     - Why position isn’t the number 1 metric for success
     - Why building backlinks can be bad for SEO
  • Understanding PageRank and Domain Authority
  • Content Quality and Readability
  • Google Trends

This is an interactive one-day course that allows attendees to ask questions and collaborate to learn how to improve their Website and online campaign performance using Analytics.

Attendees are encouraged to bring laptops in order to work through examples.

This session will be delivered by Aaron Crewe. Managing Director and Founder of Novi.Digital, Aaron has over 12 years of experience within the digital marketing industry. Having managed over £6 million in digital advertising spend and having grown a digital agency from a back-bedroom operation to a multi-award-winning organisation of 12 expert professionals, Aaron brings a commercial and profit-focused approach to digital marketing, with a keen aim for ensuring that customers needs and wants are put first.

During recent years Aaron has increasingly led inspirational talks, seminars and training sessions due to his keen ambition to educate business-owners and marketing teams on how to correctly implement, grow and manage successful digital campaigns for optimal return-on-investment.

Aaron believes in bringing a people-first approach to the digital world, firstly by asking questions such as the 'why's and how's', then utilising data science methods to bring meaning to the campaigns.