PPC 101 – Understanding Google AdWords
This interactive one day course is brought to you by Lancaster & District Chamber of Commerce and Ethan Giles, Operations Manager of novi.digital Ltd - UK award-winning specialist digital marketing consultancy.
A beginner to immediate course for business owners, marketing managers and decision-makers with AdWords accounts looking to improve campaign performance.
This course explains how to:
• Improve click-through rates
• Accurately track conversions
• Properly analyse Data
• Improve conversion rates
• Increase transaction values
• Manage bids correctly
• Build and construct campaigns
• Research Keywords and Search Queries
• Monitor and improve Keyword, Landing Page and Ad performance
• Better understand the metrics and terminology
This is an interactive one-day course that allows attendees to ask questions and collaborate to learn how to improve their Google AdWords campaigns.
Attendees are encouraged to bring laptops in order to work through examples.