Lancaster creative agency re-brands world’s leading all-terrain vehicle specialist

February 02, 2017 - 12:00am

Lancaster creative agency re-brands world’s leading all-terrain vehicle specialist

City creative agency Hotfoot Design has completed a rebrand and website for Bentham based Atkinson Vos, the world’s leading specialist in Mercedes-Benz manufactured iconic all-terrain vehicles, Unimogs, which they have sold to 13,000 customers in over 150 countries.

The agency was appointed by Atkinson Vos to deliver a new brand identity and responsive website, to help drive sales growth and increase customer engagement and understanding. The company has since also delivered design for outdoor signage, workwear, brochures, stationery, exhibition stands and e-marketing campaigns for an integrated marketing approach.

Atkinson Vos Managing Director Simon Ward said: “Hotfoot developed a complete brand identity, which has been very well received by our customers. We were so impressed by the way Hotfoot worked that we also engaged them to design a new website for us. They really listened to what we wanted to achieve. The result is a website that looks excellent, is appealing and is built on a very strong foundation. The guys from Hotfoot have been great to work with.”

Hotfoot Creative Director Charlie Haywood said: “Atkinson Vos has a reputation for outstanding service and unparalleled industry expertise for all things Unimog. We’ve really enjoyed working with the established but growing company, bringing to life its quirky brand and delivering great integrated creative across digital and online. This project really showcases what Hotfoot do best – investing time in understanding a company, strategic planning, creating great design, building across all communications platforms and measuring the outcomes to ensure we’ve achieved our client’s goals.”

Atkinson Vos are continuing to work with Hotfoot Design on additional marketing activity. Other clients on Hotfoot’s books include Lancaster University, Fayre Inns, Silver Tree Jewellery and Mighty House and recent new client wins including Lancaster Brewery, Creative Lancashire, and the global software company QiSOFT.