Chamber Chat with Gemma Beaton
With the Festive season now in full swing, it’s time to think about buying those gifts for family, friends and work colleagues. You will hear in the media and see it for yourself how some highstreets are in decline and there are a few factors which have caused this, Internet shopping and a change in peoples’ shopping habits are key factors.
Now that doesn’t mean it should be a bad a thing, with the ever progressing technology available at our fingertips it is easier than ever to get your products to the masses, so why not have both retail premises and an online presence?
I am not saying that it easy or has no costs but it must be an investment with the plan to re-coup that investment in the long term, this could be adding a shop to your website, there are some amazing website designers in our district or just creating an Amazon/Ebay account to sell more volume.
However, there are things you can do that do not cost the earth, Local Facebook selling groups are taking over from eBay as the place to earn cash selling unwanted stuff, but now, with 'Marketplace' launching on the Facebook app, it's even easier. The best bit is there are NO fees, so the profit's all yours.
Sales through Facebook have massively increased, think of the potential customers that could be looking/purchasing, 1.79 billion monthly active Facebook users, That’s 1,710,000,000 active users and potential customers! Sponsored ads are also a new way for small businesses to promote themselves and attract customers to their websites, I know they work I have clicked them and purchased from these!
It’s up to the business community to think outside the box and with services available to aid you to do this; Worldpay Virtual Payments, Sagepay, Paypal and Go Cardless it can make it a little easier to implement a new strategy.