Chamber Chat with Vicky Lofthouse

June 15, 2017 - 9:00am

Chamber Chat with Vicky Lofthouse

The growth of the internet, for better or for worse has affected many of the traditional ways to collect information, advertise oneself and do business. Many industries have been forced to adapt or to fade away.

The business exhibition or Trade Show industry has benefited largely from the rise of the internet. Human interaction is at the core of the expo industry; thus people will always be drawn to attend. The internet has just made exhibitors put so much more effort into their displays and the quality of their pitches.

Trade shows today are more extravagant than ever. China opened a 5 million square foot show hall in 2015 to accommodate larger exhibits. Simply put face-to-face marketing still commands the number one business-to-business marketing medium.

So I ask you, how can you not be present at the inaugural North Lancs Expo?

Top 3 Benefits of any Expo include:

1.Developing that interpersonal relationship happens better with face-to-face meetings. Social Media cannot replace the real meeting where body language can help a person convey their intent, product and services better.

2.You have an audience’s attention and you never know who is in it! 46% of trade show attendees are upper level management traveling from far and wide.

3. At trade shows you will meet multiple potential buyers at one time.

It’s Actually A Win – Win Situation. So can you really afford not be exhibiting in 2017?

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