Imogen Brettell, Chamber Chat

January 16, 2019 - 10:00am

Imogen Brettell, Chamber Chat

Just before Christmas I arranged a works evening out at Lancaster on Ice. Over thirty of us went skating and we had a fabulous time. Lancaster has an increasing number of exciting new projects and events in the pipeline, and we need to be prepared to welcome the increased footfall that these events will bring to our city.

Lancaster is too often viewed as a gateway to other places, rather than the destination itself. This is something that needs to change, and I believe that the city ultimately needs to be more prepared for that change.

Ever since SilverDoor Apartments acquired Citybase back in 2016, we’ve had a steady stream of new visitors to our Lancaster office including clients, property partners and staff from our London and international offices. We’re regularly asked for suggestions on where to stay within the city centre. We’re seasoned regular guests at The Borough, The Sun and The Royal, but these hotels are the only quality accommodation options.

It’s safe to say that the majority of people who visit the city by train will be on the lookout for accommodation within the city centre. These visitors will also likely eat out, shop and want to visit Lancaster’s many heritage sites. Property development is the key to facilitating future growth of Lancaster’s tourism industry and therefore it’s imperative that property developers offer more diversity, flexibility and quality in proposed accommodation developments.

The time has come to change the perspective of Lancaster as just the gateway to the region’s other main attractions. Our city is a beautiful part of the northwest that combines medieval origins with a proud modern culture and a strong tourism infrastructure can only support that. The city is full of potential, however, it’s up to new serviced apartment operators, hoteliers and property developers to seize that opportunity.

Imogen Brettell is Operations Director at SilverDoor & Citybase Apartments