Lancaster Entrepreneur Launches Women in the Food Industry #WIFI

March 13, 2019 - 12:00pm

Lancaster Entrepreneur Launches Women in the Food Industry #WIFI

‘Women in the Food Industry’ is providing a platform for thought leadership and relationship building for women working in Britain’s food, drink and hospitality industry ahead of International Women’s Day 2019

 

The inaugural ‘Women in the Food Industry’ events will bring together a diverse mix of female food and drink leaders and entrepreneurs to discuss the issues impacting women working in food-related careers in United Kingdom.

Local business woman and Managing Director of Brand Agency, Better with Jam, Janie Ash has co-founded this pioneering new initiative, ‘Women in the Food Industry’ with London based Mecca Ibrahim.

A series of events, in London and Edinburgh takes place in the run up to International Women’s Day on 8th March with further events planned for later in the year, specifically in Lancashire and the North West.

Women in the Food Industry’ is supported by major female influencers in the food world, including Asma Khan, first British chef on Netflix’s award-winning Chef’s Table, Michelin starred chef Frances Atkins, MasterChef winner, Jane Devonshire, Executive Chef of the Allbright Collective, Roux Scholarship Finalist and Great British Menu Entrant, Sabrina Gidda and Great British Menu judge and Saturday Kitchen host, Andi Oliver.

"I’ve been wanting to be part of the excellent work these fabulous women have been doing for a while and we’ve managed make it all work out! Come see us!" - Andi Oliver

Previously Head of Social Media & Marketing at Great British Chefs, award winning Ibrahim has an impeccable food marketing reputation. She joins the team at Better with Jam as Marketing Director.

Commenting on the appointment, Ibrahim said: “I am very excited to be joining Better with Jam. My passion is working with exceptional people who place a high value in their work. My success at Great British Chefs means I understand how to pursue a clear vision for growth and value creation. It will be great to work with Janie again.”

Ash’s journey to becoming one of North West’s leading female entrepreneurs has been colourful and varied, heading up a number of creative and marketing agencies – all the time building her reputation as a brand strategist with expertise in hospitality. She is Managing Director at Better with Jam and an Entrepreneur-in-Residence at Lancaster University.

The two women speak with one voice; “Our shared mantra is we believe none of us is stronger than all of us and together, anything is possible. We are a new kind of creative and marketing partnership made up of the best women we know and brought together by friendship and a love of food. We’re passionate about the narrative powers of food. We champion all women in the food industry and our heartfelt desire is to build a nurturing community and encourage women to help women.”

Women in the Food Industry is open to anyone working in the food, drink and hospitality industry or anyone with an interest in the subject.

Details at https://www.womeninthefoodindustry.com/