Nublue to inov-8 with new ecommerce project
inov-8, one of the world’s leading trail running brands for footwear, apparel and equipment has turned to ecommerce agency Nublue to help boost their online presence and ecommerce capabilities for inov-8.com.
Founded in 2003, inov-8 is renowned for delivering the ultimate in grip. Its origins and footprints remain etched firmly into the British fells but over the years the company has optimised its products to meet the needs of runners and fitness athletes tackling all types of terrains or workouts worldwide.
Lancaster based ecommerce experts Nublue have recently expanded their team by bringing in experienced ecommerce expert Andrew Bailey who played an integral role in helping to win the project, in this case, aiding the existing team in showcasing their ability and portfolio of previous work to potential clients.
inov-8 will be working with Nublue on a retainer basis with several changes to their Magento 2 site being implemented immediately. Megan O’Hare, Senior Project Manager at Nublue had this to say: ‘The brief is simply to take inov-8’s existing site and through research and the implementation of our ecommerce expertise, improve the customer experience and create a more conversion focused system. Then it’s about future proofing the site to ensure it’s in line with the growth of the business.
The project will be completed using the Agile Management process and the first segment of integration work has already been completed, with Nublue looking to complete the next stages in the coming months.
The newly adopted Agile approach, now being used alongside the more traditional waterfall process, enables the team to break down a project into individual requirements and deliver them within an iterative release cycle – allowing for a feedback loop involving both agency and client, whilst also giving an evolving indication of time and budget.