Putting Values First: novi.digital’s Brand Refresh

December 03, 2019 - 10:30am

Putting Values First: novi.digital’s Brand Refresh

After ten years in operation, novi.digital has a sleek and value-driven brand refresh.

As a business grows it’s important to establish values that a team can look to throughout its development. With novi.digital’s latest refresh to its branding, its latest values are incorporated into its new logo to mark 10 years as an agency:

  • Dedication
  • Integrity
  • Progression
  • Collaboration
  • Support
  • Sustainability

The new logo hints at each of the individual letters of ‘novi’ within a sleek and minimal hexagonal design, with each side representing the unique values that are central to its current team’s drive going forwards.

MD Aaron Crewe said: “When considering the brand refresh, it felt important that we consider not just where we are now as an agency, but where we are hoping to go. I believe our new image balances this perfectly.”

“Our mission statement is that we are dedicated to sustainable growth for people and organisations. As an agency, this means constantly resituating ourselves in, and adapting to, the world of digital marketing, something that I feel our brand refresh and current values symbolise.”

A Decade Later

Now with clients from a huge range of sectors and locations, novi.digital has consistently proven itself to be able to grow in the ever-changing landscape of digital marketing throughout its 10 years of operation.

Mike Kilburn, SEO Team Leader, said: “Every few years, especially during periods of rapid progression, we sit down to try and pin point our shared values going forwards.”

“The values we have chosen as a team for our 10-year anniversary feel, in many ways, strengthened by the agency’s fresh look.”

The progression of the agency is something that has also been marked with new team members, bringing their own unique voices to the company.

Max Jones, a Digital Marketing Analyst and recent addition to the team, said: “As a team member that hasn’t been with the agency as long as others, I thought it was exciting to have some direct input into its values going forward.”

Signs of Further Growth

While novi.digital has firmly established itself as an innovator in digital marketing, it shows no signs of slowing down any time soon.

 “Our recent client acquisitions, while just the latest in a series of exciting developments for us, feels perfectly timed with this new look” says Ethan Giles, Senior Operations Manager of the Lancaster office.

“The new logo and branding feels, to us, to be an outward-facing indicator of the quick growth that we have have gone through recently as an agency.”

As a finalist for Innovative Business of the Year at the FSB, it is clear that the 6-sided ethos of novi.digital is as effective as ever in its progression as an agency. Having also recently received the Clutch Global Leader Award and expanding its presence to London, novi.digital shows no signs of slowing down any time soon.