SilverDoor and Citybase: the industry-leading partnership going from strength to strength in Lancaster
In May 2016, SilverDoor acquired the Lancaster-based agent Citybase in a deal worth £2.25m that united the world’s two largest independent serviced apartment agents and created a group of brands with a projected 2016 turnover of £75m.
The acquisition brings together the world’s leading serviced apartment agents and ensures clients of all brands within the new parent company receive an unrivalled serviced apartment booking experience, utilising the very best technology and expertise in the sector.
While the acquisition was a key strategic move on behalf of SilverDoor, the local economy and the whole serviced apartment sector is set to benefit from the integration of these two industry leading companies.
SilverDoor Managing Director, Marcus Angell said: “We’ve always strived to raise our serviced apartment industry standards and we’re excited that this new proposition will provide clients with an unrivalled booking experience and a greater range of serviced apartment options. While some companies are approaching Brexit with trepidation, the serviced apartment market is set to double in size over the next two years and now is the ideal time to consolidate and strengthen our position as the world’s leading agents. SilverDoor and Citybase provide two very successful yet distinct offerings which complement each other perfectly”.
Citybase currently provides employment for over 40 staff at the Lancaster city centre offices, and this number is set to grow as the firm further invests in technology, digital marketing and account management services.