Uniting Your Business

June 22, 2017 - 9:00am

Uniting Your Business

More recently I’ve been spending time researching the aspects that set apart the businesses that stand the test of time from those that don’t.

My findings have consistently shown that long-lasting businesses have a purpose beyond profit. They have something Simon Sinek calls the ‘why’, a reason not just to do business but to do what they do the way they do it.

When everyone in your company understands the ‘why’, company pride and morale go up. The business lasts longer because enthusiasm is less likely to diminish. But how do you make this happen?

I’ve observed that businesses which encourage colleagues to mix across teams or departments have a better sense of the overall company’s goals, a better sense of purpose, and – just as important – a better understanding of what other departments need from them. After all, collaboration is much better than working in silos.

This system makes it harder to spot problems. It makes it harder to make changes. And it means that only one department ever knows why – and everyone deserves to know why. Without a purpose, a vision or a goal, there’s no reason to strive. Apart from perhaps the paycheque and we all know that’s simply not enough.

By making sure your employees are motivated to understand how their work is used, you’ll see them refine what they do to better support their colleagues. That makes for more efficient and more effective work company wide.

Aaron Crewe is MD of Novi.Digital