Relative Insight

Relative Insight enables brands to understand and resonate with audiences by turning language into data using technology originally created for crime detection. Brands use the platform to quickly surface significance in language at large scale. There are a plethora of technologies telling brands who to talk to - Relative tells them how to interact. Analysing language with Relative Insight uncovers the 'unknown unknown' insights that couldn't be searched for, using existing first party data as well as other unexplored yet high-quality sources such as forums, reviews, User Generated Content, and voice.


  • Infolab 21
  • Lancaster
  • Lancashire
  • LA1 4WA